Water scarcity is a growing issue due to rising demand for personal, agricultural, and industrial use. Shockingly, only 1% of Earth's water is drinkable, and 1 in 3 people lack access to it. Sadly, demand for water is expected to increase over 50% by 2040.
Humans need water to survive – and not just fresh water for drinking. We rely on different kinds of water for a huge range of services and products, from sanitation and healthcare through to growing food crops and making clothes. In our daily lives, we use water for taking showers and washing laundry, and it’s also a key ingredient in a wide variety of the products that we buy. But even though 71 percent of the Earth’s surface is covered by water, less than 1 percent is fresh water that is suitable for human consumption. Today, around 1 in 3 people live without safe drinking water, and global water demand is expected to increase by more than 50 percent by 2040.
The lack of access to safe drinking water is a significant challenge facing many parts of the world. According to current estimates, around one in three people live without access to clean drinking water. This situation poses a significant threat to public health and is a major barrier to economic and social development.
Saving water is not just a matter of conserving a precious resource, its a vital step towards protecting the planet and securing a sustainable future for generations to come.